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Why web analytics tools aren’t any good for mobile?
During a webinar we recently held on mobile analytics, quite a few people asked why existing PC web analytics tools couldn’t be used for the mobile web. Here’s why: Current tools designed for PC web...
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Google Analytics plays mobile catch up…… and still manages to come last!
For a company with such a public focus on mobile browsing Google has repeatedly failed to cater for anything mobile in their analytics product. Indeed, independent comparisons earlier this year showed...
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